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Know who is visiting your website

Your website gets traffic every day. Most visitors leave without filling out a form or identifying themselves. Pathways IQ helps turn anonymous website activity into identity and consumer intelligence, giving you a clearer picture of the people engaging with your business.

Starting at $1,000/month

Get Started with Pathways IQ
Simple installation. Unlimited pixels. No setup fee.

Choose Your Pathways IQ Plan

Every plan includes the full Pathways IQ Website Intelligence Platform. Choose your plan based on the number of identity resolves you need each month.

Enterprise

Higher-volume plans with the same full platform. Each level is available to select directly.

Enterprise

Up to 40,000 resolves/mo

$7,500/mo

Select Plan

Enterprise 60

Up to 60,000 resolves/mo

$10,000/mo

Select Plan

Enterprise 90

Up to 90,000 resolves/mo

$12,500/mo

Select Plan

Enterprise 170

Up to 170,000 resolves/mo

$18,750/mo

Select Plan

Enterprise 275

Up to 275,000 resolves/mo

$25,000/mo

Select Plan

Need more than 275,000 monthly resolves? Custom pricing is available. Talk to our team

Pathways IQ Pricing

Every Pathways IQ plan includes access to the complete Website Intelligence Platform. Plan level changes monthly identity resolve capacity, not access to the core product.

Website Intelligence
  • Website activity
  • Pages viewed
  • Visit frequency
  • Session history
  • Traffic source
  • Geographic location
  • Device information
Identity Intelligence
  • Name
  • Address
  • Email
  • Hashed email
  • Phone
  • MAID
  • IP address
Consumer Intelligence
  • Age
  • Gender
  • Household income
  • Martial status
  • Children
  • Additional demographic attributes

All plans include unlimited pixels.

Data availability varies by visitor and match. Not every data element will be available for every resolved visitor.

How Pathways IQ works

Select your plan

Choose the monthly identity resolve volume that fits your website traffic.

Create your account

Enter your company, website and payment information.

Install the Pathways IQ Tag

We provide the tag and installation instructions for your website.

Start resolving website visitors

Eligible website activity is matched against the Pathways consumer identity graph.

Start building Website Intelligence

See more than sessions and page views. Understand more about the consumers behind your website traffic.

Frequently Asked Questions

What is an identity resolve?
An identity resolve occurs when eligible website activity can be matched to a consumer identity within Pathways IQ.
How many website visitors will Pathways IQ identify?
Match volume varies based on traffic quality, geography, visitor eligibility and other factors. Your plan sets the maximum number of monthly identity resolves included.
What happens if I exceed my monthly plan?
Additional capacity and higher-volume plans are available. Contact Pathways to increase your monthly resolve level.
How quickly can I install the tag?
The Pathways IQ Tag is designed for simple website installation. We provide installation instructions and verify that the tag is firing correctly.
Can I use Pathways IQ across multiple sites or brands?
Usage may be shared across multiple approved sites and brands. Pricing is per client account, not per pixel.
Do I need a developer?
Installation requirements depend on your website and tag-management setup. We provide implementation instructions and can help verify installation.
What information will I receive?
Available information can include website activity, identity attributes, digital identifiers and consumer demographic information. Data availability varies by visitor and match.
Can I change plans?
Contact Pathways if your monthly resolve needs change. Higher-volume plans are available as your usage grows.
How do I cancel?
Cancellation is governed by your Pathways IQ Subscription Terms. Final website language should reflect the approved subscription and cancellation policy.

Put Pathways IQ to work on your website

Choose your monthly plan, create your account and we’ll help you get your Pathways IQ Tag installed.

Plans start at $1,000/month.

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