At our core we are an Identity Company
At the foundation of data, there is identity. That is the cornerstone to building your 1P data. Whether anonymized, linked, or using PII; identity is where it all begins.
Solutions
The Pathways framework is simple: Plan, Prove, ROAS, and ROI. We PLAN to strategize with your company, creating an intricate system of ideas, strategies, and media planning. We PROVE our methods through targeted campaigns across different locations, continually optimizing to enhance performance. The ROAS phase focuses on tracking visits, utilizing location data, and evaluating the outcomes. Finally, the ROI goes into sales data and individual purchases to directly link results and measurable financial outcomes.
Products
Identity Resolution - Go From Unknown to Known
- Visitor resolution pixels
- Storage, repository, warehouse
- 1P data collection process
- IP data growth and monetization
1P Data Builds, Enrichment, and Intelligence - Build, append, learn
- Identity resolution
- Data unification
- Data appends, enrichment, and enhancement
- Comprehensive audience insights
- Omni channel identifier
Activation
- Audience segmentation
- Audience targeting and delivery
- Personal messaging and creative
- Omni channel activation points
- Scale enrichment
- Cookieless targeting
Analytics
- Audience insights
- Creative performance
- Key data
- Impact and Spend
- ROAS, ROI, Visitation, Spend
Conversations, condensed
In today’s fast-paced world, staying updated without being overwhelmed is the key. Introducing Outgrid]’s AI Summarizer – turning lengthy discussions into concise, actionable insights.
- Plan
- Prove
- ROAS
- ROI
