We Are Pathways
Conceptualized to bring data to the masses
Our team is built of industry professionals
All with at least 15 years in the AdTech space. We believe that data is the key to product and marketing decisions, and we help our clients navigate this difficult space.
Advanced Data Compilation & identity resolution
Pathways specializes in compiling extensive data at an individual level, using deterministic match logic. This approach is foundational for creating historical data science digitally, enabling better consumer understanding and targeting. The platform excels in identity resolution across various channels, maintaining accuracy in both PII (Personally Identifiable Information) and non-PII formats. This is crucial for contextual consumer engagement and handling, setting Pathways apart in terms of data precision and relevance.
We specialize in several categories such as CPG, Ecom, AdTech, Legal, and Cannabis. All things begin with Sig, our Super Identity Graph. We have built several products utilizing the data base to allow brands and publishers build 1P data without investing millions of dollars in technology and infrastructure. We help clients resolve who is visiting their site and give them full digital profiles for omni-channel activation.
Comprehensive consumer insights
Pathways provides a 360-degree view of consumptive behavior and consumer attributes. This comprehensive insight allows for enriched audience understanding, enhancing marketing strategies and making Pathways a valuable asset for businesses seeking in-depth consumer analysis.
Enhanced Marketing & Advertising Decisions
Pathways’ approach allows for more informed and effective marketing and advertising decisions. By leveraging its advanced data solutions, businesses can achieve higher ROI and make better use of their advertising budgets.
First-Party Data Building & Omni-Channel Activation
A significant benefit of using Pathways is its ability to build first-party data and enable omni-channel activation. This includes retargeting and reaching out to potential clients at optimal times, especially after they have shown interest in a particular brand or product.
Cookieless Targeting and Data Unification
In the evolving digital advertising landscape, where cookieless targeting is becoming increasingly important, Pathways provides solutions that align with these new requirements. The ability to unify data across different platforms and channels enhances its adaptability in a post-cookie world.
Advanced Data Compilation & identity resolution
Pathways specializes in compiling extensive data at an individual level, using deterministic match logic. This approach is foundational for creating historical data science digitally, enabling better consumer understanding and targeting. The platform excels in identity resolution across various channels, maintaining accuracy in both PII (Personally Identifiable Information) and non-PII formats. This is crucial for contextual consumer engagement and handling, setting Pathways apart in terms of data precision and relevance.
Comprehensive consumer insights
Pathways provides a 360-degree view of consumptive behavior and consumer attributes. This comprehensive insight allows for enriched audience understanding, enhancing marketing strategies and making Pathways a valuable asset for businesses seeking in-depth consumer analysis.
First-Party Data Building & Omni-Channel Activation
A significant benefit of using Pathways is its ability to build first-party data and enable omni-channel activation. This includes retargeting and reaching out to potential clients at optimal times, especially after they have shown interest in a particular brand or product.
We specialize in several categories such as CPG, Ecom, AdTech, Legal, and Cannabis. All things begin with Sig, our Super Identity Graph. We have built several products utilizing the data base to allow brands and publishers build 1P data without investing millions of dollars in technology and infrastructure. We help clients resolve who is visiting their site and give them full digital profiles for omni-channel activation.
Enhanced Marketing & Advertising Decisions
Pathways’ approach allows for more informed and effective marketing and advertising decisions. By leveraging its advanced data solutions, businesses can achieve higher ROI and make better use of their advertising budgets.
Cookieless Targeting and Data Unification
In the evolving digital advertising landscape, where cookieless targeting is becoming increasingly important, Pathways provides solutions that align with these new requirements. The ability to unify data across different platforms and channels enhances its adaptability in a post-cookie world.
How it all works
In Conclusion...
Pathways stands out in the digital landscape due to its robust data compilation methods, precise identity resolution, comprehensive consumer insights, and adaptability to modern digital advertising requirements, including cookieless targeting. These capabilities make Pathways a valuable partner for businesses looking to deepen their understanding of consumers and optimize their digital marketing strategies.