Stop Wondering Who Visits Your Website
Every day, anonymous visitors leave your website without identifying themselves. Traditional analytics tell you how many people visited. Pathways IQ tells you who they are.
What is Pathways IQ
Pathways IQ is a Website Intelligence platform Powered by the Pathways consumer Super Identity Graph.
After installing the lightweight Pathways IQ Tag, website activity is matched against our consumer identity graph to create a richer understanding of your visitors. Instead of anonymous sessions and page views, you’ll gain consumer profiles, digital identifiers, and demographic insights that help you better understand your audience.
Why Businesses Need It
Most businesses know how many people visited, which pages were viewed, and where traffic came from.
Very few know who visited, which visitors match existing customers, which households are engaging, what consumer segments visit most often, or how to build stronger first-party data.
Pathways IQ answers those questions.
Pathways IQ Pricing
Starts at $500/mo
Flexible pricing built around your business.
Whether you’re identifying 5,000 visitors per month or millions, we build pricing around your traffic, goals, and implementation. You only pay for the services you need.
- Identity Resolution
- Data Enrichment
- Demographics
- Digital IDs
- Unlimited Pixels
- Volume Discounts
- Enterprise Pricing
What You'll Receive
Website
Intelligence
Website activity
Pages viewed
Visit frequency
Session history
Traffic source
Geographic location
Device information
Identity
Intelligence
First Name
Last Name
Address
Email
Hashed Email
Phone
MAID
IP Address
Consumer
Intelligence
Age
Gender
Household Income
Marital Status
Children
Ethnicity
How It Works
- Install the Pathways IQ tag
- Visitors browse your website
- Visitors browse your website
- Activity is matched against the Pathways consumer identity graph
- Website activity becomes actionable Website and Consumer Intelligence
- Review your Website Intelligence Assessment and discuss next steps
Website Intelligence Assessment
Get an initial executive summary with the following*:
- Executive Summary
- Website Traffic Overview
- Estimated Match Rate
- Audience Snapshot
- Consumer Intelligence Summary
- Geographic Distribution
- Sample Visitor Profiles (redacted)
- Key Findings
- Recommended Next Steps
Why It's Different
Raditional analytics measure clicks, sessions, and page views. Pathways IQ measures the people behind those metrics. By combining website behavior with identity resolution and consumer intelligence, you gain a much clearer picture of who is engaging with your business.
After Installation
Within days, Pathways IQ begins building a clearer picture of your audience. Customers can understand visitor behavior, improve first-party data, discover audience opportunities, and prepare for future Pathways IQ capabilities without changing the implementation.
Why Businesses Need It
What Our Customers Typically Discover
- 40–60% of website visitors can often be identified (traffic quality dependent)
- Build stronger first-party data
- See households instead of anonymous sessions
- Discover new audience segments
- Better understand existing customers
- Improve campaign targeting