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Most customer’s data is incomplete, inaccurate, and outdated

At Pathways, we stay ahead of the curve with complete and current data that's trackable and predictable.

Visitor Resolution

  • <b>IDENTIFY</b> who is coming to your site

    IDENTIFY who is coming to your site

  • <b>GENERATE</b> leads

    GENERATE leads

  • <b>ACTIVATE</b> in an omni-channel for nurturing clients

    ACTIVATE in an omni-channel for nurturing clients

1P Data Build & Enrichment

We resolve missing pieces to your data, update it so it’s accurate, current, and tie to a unique identifier, enrich it with up to 1,000 external data points, and activate it in an Omni-channel environment. In short, you OWN your 1P data.

Customer Leadgen and acquisition

  • <b>GENERATE</b> new leads

    GENERATE new leads

  • <b>ACQUIRE</b> new customers and subscribers

    ACQUIRE new customers and subscribers

  • <b>WIN BACK</b> old customers and subscribers

    WIN BACK old customers and subscribers

  • <b>ENGAGE</b> with abandoned carts and dropped sales

    ENGAGE with abandoned carts and dropped sales

Visitor Resolution

  • <b>IDENTIFY</b> who is coming to your site

    IDENTIFY who is coming to your site

  • <b>GENERATE</b> leads

    GENERATE leads

  • <b>ACTIVATE</b> in an omni-channel for nurturing clients

    ACTIVATE in an omni-channel for nurturing clients

1P Data Build & Enrichment

We resolve missing pieces to your data, update it so it’s accurate, current, and tie to a unique identifier, enrich it with up to 1,000 external data points, and activate it in an Omni-channel environment. In short, you OWN your 1P data.

Customer Leadgen and acquisition

  • <b>GENERATE</b> new leads

    GENERATE new leads

  • <b>ACQUIRE</b> new customers and subscribers

    ACQUIRE new customers and subscribers

  • <b>WIN BACK</b> old customers and subscribers

    WIN BACK old customers and subscribers

  • <b>ENGAGE</b> with abandoned carts and dropped sales

    ENGAGE with abandoned carts and dropped sales