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Everything in today’s world is Direct to Consumer. If you are not DTC, you are not marketing. Though still in existence, gone are the days of general messaging to cookie-based audience pools and unreliable 3P data. Today’s consumer wants to be engaged by the brand, and wants their offers and messages to be for them, not the masses.

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Richard Grayson
Richard Grayson
3h ago

@Izzy, this looks promising! After going through the Figma designs, I think we should ensure our API integrations remain flexible and modular. It will serve us well in the long run.

Travis Barker
Travis Barker
2h ago
Reviewed the GitHub issue. Given the projected features, a caching mechanism would be beneficial. How can I assist with that?
Carlos Santana
Carlos Santana
30m ago

@Travis’s point on the modular APIs is crucial. @Alex, considering our projected user load, caching is a smart move. It’d be great if both of you could collaborate on this.

Thread Summary
September 10, 2023 15:00 PM

@Isabelle initiated the development of a new feature set, providing both a GitHub issue and a Figma design for reference. @Richard emphasized the importance of modular API integrations, while @Travis proposed introducing a caching mechanism. @Carlos supported both ideas and suggested collaboration between @Travis and Alex. Sasha stressed the importance of continuous documentation.

Data is the new gold

Our methods utilize the latest technology to ensure that you can stay one step ahead of your audience’s needs, wants, and behaviors. We have a crawl – walk – run philosophy that ensures you are never laying out hundreds of thousands of dollars for data you are not even sure how to use.

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